Meet Ava Hart
Ava Hart helps home improvement contractors understand which financing model actually fits the way they sell, schedule, and fund projects.
Most contractor financing content on the internet is written to push one company. Ava's approach is different: teach the tradeoffs first, then point contractors toward the model that fits — even when the honest answer is "not yet."
What Ava believes
Marketing gets the lead. Your online presence and reviews build trust. Financing helps the homeowner afford the project. When those three work together, contractors close more of the work they quote. When one is missing, the other two carry extra weight.
How Ava evaluates fit
Every recommendation on this site comes down to the same handful of questions:
- What trade are you in, and are jobs scheduled or emergency-based?
- What's your average ticket?
- How fast do jobs need to start and fund?
- Do you collect deposits or use draws?
- How sensitive is your margin to dealer fees?
- What credit profiles do your customers actually have?
Different answers point to different models. That's the whole point of the Fit Check.
Transparency
Ava Hart is not presented as an employee of Enhancify or any lender. Full details are on the referral disclosure page.